The design studio PJADAD developed a new identity for the Finish fashion and beauty company Whitetail. Based on that identity I designed a new website, did art direction for the new look book images, e-commerce and printed matter, including casting and set design. Today, Whitetail has a modern expression that highlights the natural and sustainable perspective of the company and the founders.

Lookbook + e-commers images.
Website and printed matter.

PHOTOGRAPHER: Louise Enhörning, lookbook.
Patrik Lindén, e-commerce

STYLING: Sara Forsberg
Hair & Makeup: Kristina Kullenberg